BBC Studios has struck a licencing deal with China’s PPW Sports and Entertainment for animated children’s series Hey Duggee.

PPW will act as the agent and licensee for Hey Duggee for mainland China, Taiwan, Hong Kong and Macau.

PPW will represent the show across multiple rights including merchandise, family entertainment centres, live events, stage shows, digital, gaming, publishing, audio and English language learning.

Read the original article on Television Business International.