IMAX Corp will partner with CGV cinema chain to add 40 new IMAX theaters in China, both sides announced in Shanghai yesterday.

The popular IMAX screens will meet the demand of cinemagoers wanting to watch films “in the most immersive way,” they said.

The new IMAX theaters will feature IMAX’s new laser projection system.

Under the agreement, CGV and IMAX will launch the new systems primarily in first-tier and second-tier cities.

“Chinese audiences have increasingly shown their desire to watch films in the most immersive way possible, driving a stronger demand for the IMAX experience,” said Kyungsoon Jang, president of CGV China, a unit of South Korea’s CJ Corp.

IMAX said that during Chinese New Year, there was a strong demand for both Hollywood and domestic blockbusters.

This year until July 14, IMAX theaters had generated more than 1.6 billion yuan (US$237 million) at the box office in China, up 35 percent year on year.

There are currently more than 600 IMAX theaters across China, with an additional 300 planned, according to IMAX.

CGV has 3,900 high-quality screens at 530 cinemas in seven countries and regions including South Korea, the United States, Indonesia and Turkey.

Since CGV entered the Chinese market in 2006, it has opened 126 cinemas in 64 major cities including Shanghai, Beijing, Guangdong and Hong Kong.

This is an original press release by the Shanghai Government.