On July 16, the China Film Administration made an official announcement that the cinemas located in low-risk areas will be allowed to reopen on July 20, 2020.
Since coronavirus hit the pause button on the film market seven months ago, cinemas on the Chinese mainland are finally seeing the light at the end of the tunnel.
Rebooting cinemas come with a series of rules, according to the cinema reopening and outbreak control guidelines, issued by the China Film Organization: “Cinemas must take a set of epidemic prevention and control measures for reopening. The audience can only buy tickets online through a real-name reservation system, and unacquainted audiences must keep social distance, which means the cinema must reserve some empty seats. The attendance rate of each theater hall will be capped at 30 percent of its maximum capacity.”
