Odyssey: a Chinese cinema season – 60+ films in 8 curated sections, 10 discussion panels, exclusive Q&As and 4 awards. A not-to-be-missed festival in the UK to celebrate international cinema!

This panel will feature  environmental  experts from the UK, China, and the international film and animation industry to discuss the importance of global sustainability as a storytelling strategy for the internationalisation of films.

Environmental sustainability is a topic of global relevance, and one which needs international action in order to succeed. This panel will explore the power that films have in making a social impact and showing people how important  this matter is. Moreover, it will highlight the potential of the theme of sustainability in transforming national, culturally bound, or personal stories into international and global ones.

The panel will present very different approaches to the theme of sustainability in media, including animation, documentary, short films, and television, and will explore opportunities for the Chinese film industry to touch upon this topic to facilitate a better distribution of their films worldwide. This panel will create a bridge between animators and filmmakers and UK and China-based NGOs and charities.

*This panel will be conducted in English.


Panel Rundown:

Guests’ individual presentation 5 mins / person.
Thematic discussion among all guests 20 – 25 mins.
Q&A session with the audience 15 – 20 mins.

Date: 28 May 2022, Saturday | 13:00-14:00 pm BST (20:00-21:00 pm CN time)

Format: Online Panel Discussion via Zoom

Register here.



Evgenia Golubeva

Evgenia is an award-winning animation director, character designer, and screenwriter. Her clients include Disney, Nick Jr, BBC, and Sky Kids. She’s directed 15 episodes of kids TV show ‘Millie and Lou’ for Blue Zoo and YouTube Originals. She’s written for TV shows including ‘Circle Square’, ‘Hey Duggee’, and ‘Best Bugs Forever’. She’s co-written with Myles McLeod 30 episodes of ‘Obki’, a show for Sky Kids about an alien on a mission to save planet Earth. Evgenia is passionate about the environment and uses the tools of comedy to communicate important eco messages to an international audience.

Ida-Maria Olva

Ida-Maria is a filmmaker, musician, and beekeeper based in Tampere, Finland. Right now she is interested in minimalism, docufiction, and autobiographical filmmaking. Topics that resurface in her works are climate change and eco-anxiety, deep ecology, bees, solitude, loneliness, family relations, social structures and identity, inherited traumas, and lost lands. It’s characteristic of her work to have a comedic undertone.

Linda Wong

Linda Wong is Deputy Secretary-General of China Biodiversity Conservation and Green Development Foundation (CBCGDF), a member of IUCN’s Commission on Environmental Economic and Social Policy (CEESP), a senior advisor on Sustainable Development Goals (SDGs) to the LEEG-net, and a member of UNESCO DESC/ICT4D’s Governance and Ethics Working Group. Her core areas of focus include global environmental governance, biodiversity conservation, responsible production and consumption, scientific ethics, and mobilizing multi-stakeholders to participate in environmental issues.

Karma Wangdi

Karma Wangdi is an experienced Producer with a  long history of working in the broadcast media industry. Skilled in media relations, television, and media production, Wangdi has over 17 years of broadcast production experience in non-fiction and factual news content production. He has also produced over 6,000 hours of content for various international media organisations and production houses, and currently serves as the Head of Operations for tve (Television for the Environment).



Giulia D’Aquila

PhD Candidate in Chinese Studies, Lau China Institute, King’s College London; International Audience Analyst, UK-China Film Collab.

Contact Information:

Email: giulia.daquila@kcl.ac.uk

10 Discussion Panels at Odyssey

Industry-focused panels were the highlight of Odyssey. This year we have prepared another 10 new topics – all designed to explore film-related collaborations between the UK and Greater China:

Panel 1: TwinFlame: the receptions of British cinema among a Chinese audience

Panel 2: A new exploration of UK-China co-production film

Panel 3: Women’s practice in the contemporary Chinese film industry: female film programmers on the rise

Panel 4: Potentials and Obstacles for British cinema showcase in China 

Panel 5: Chinese regional cinemas

Panel 6: Global sustainability as a storytelling strategy for non-Hollywood films

Panel 7: Future development of Chinese animation industry and international collaboration

Panel 8: An investigation into current press coverages of Chinese-language films in the UK

Panel 9: New business ideas and model for UK-China film collaboration

Panel 10: New distribution strategies for Chinese films in the UK  

About Odyssey

Odyssey aims to empower a shared appreciation of film, to create an inclusive cinematic experience, and to encourage cross-cultural understanding. From 10th May to 10th June 2022, with more than 60 films in 8 curated sections, 10 panel discussions and many inspiring Q&A sessions, we aim to bring you a whole month of outstanding and innovative Chinese cinema that promises to illuminate your mind. The festival not only introduces the latest young Chinese film talents to the UK audience, but also provide forums for professionals to exchange creativity and business ideas.



Who is our Headline Sponsor this year? – Your most reliable renting company in London!

Azad Ayub Limited is a multi-national award-winning property management and development company, founded by investor, entrepreneur and philanthropist Azad Ayub who has a background in international civil engineering. The company owns and manages properties in North London and has been providing high-quality houses to its clients for over 30 years. Recently the company’s portfolio has expanded to Spain, Pakistan and the USA.

Apart from his property business, Azad has been generously giving back to society as a reputable philanthropist. He is a keen supporter of some of the most prestigious charities in the UK, including Able Child Africa, Lord Mayor’s Appeal Charity, Television for the Environment (Trustee), Royal Institute (Patron) and many more.

We would like to thank Mr Azad Ayub for his generous support toward our Odyssey journey.

Related Information

Keep yourself updated with our upcoming exciting programme announcements by following our social media accounts!

Festival Date: 10th May – 10th June 2022
Format: Offline in London, Edinburgh, and Online via Shift 72
Presented by UK-China Film Collab
Festival Website: odysseychinesecinema.uk
Festival Instagram & Twitter: odysseyccs

For Press Enquiry Please Contact

Liao Zhang

Lead of Public Relations
Email: liao.zhang@ukchinafilm.uk
WeChat: LZ_Gloria