Odyssey: a Chinese cinema season – 60+ films in 8 curated sections, 10 discussion panels, exclusive Q&As and 4 awards. A not-to-be-missed festival in the UK to celebrate international cinema!

The presence of Chinese cinema is increasing in the west, but how often is it even mentioned in British journalism? The Chinese box office is hot on the heels of America’s, and it will likely become the largest and most successful very soon. Journalism plays a crucial role in bridging the gap between a film and its audience, so if the ever-expanding world of Chinese films is unrepresented in journalism, how can it find an audience in the West? 

Martha’s research has been primarily based around collecting data to support her hypothesis that Chinese cinema is largely overlooked by British journalism. In this panel, Martha will share her findings so far, and discuss why the journalism on Chinese films is limited and what can be done about it. There will be time to ask questions and talk about the findings, and hopefully ignite a productive conversation about the role of journalism. 

*This panel will be conducted in English.


Panel Rundown:

Introduction by Dr Hiu Man Chan
Martha Harwood’s Individual Presentation (20 mins).
Q & A Sessuib (40 mins)

Date: 4th June 2022, Saturday | 13:00-14:00 pm BST 

Format: Online Panel Discussion via Zoom

Registration Here.



Martha Harwood

Martha is a third-year student of French studies and Chinese at Lancaster University and joined the UK-China Film Collab as the Journalism and Communications Specialist via the organisation’s Future Talent Programme 2021-2022. The goal of her project with UCFC is to change the way the British press covers Chinese films and inspire people to find out more about the rich world of Chinese cinema. 

Contact Information:

Email: martha.harwood@ukchinafilm.uk



Dr Hiu Man Chan

Founder & Director of UK-China Film Collab


10 Discussion Panels at Odyssey

Industry-focused panels were the highlight of Odyssey. This year we have prepared another 10 new topics – all designed to explore film-related collaborations between the UK and Greater China:

Panel 1: TwinFlame: the receptions of British cinema among a Chinese audience

Panel 2: A new exploration of UK-China co-production film

Panel 3: Women’s practice in the contemporary Chinese film industry: female film programmers on the rise

Panel 4: Potentials and Obstacles for British cinema showcase in China 

Panel 5: Chinese regional cinemas

Panel 6: Global sustainability as a storytelling strategy for non-Hollywood films

Panel 7: Future development of Chinese animation industry and international collaboration

Panel 8: An investigation into current press coverages of Chinese-language films in the UK

Panel 9: New business ideas and model for UK-China film collaboration

Panel 10: New distribution strategies for Chinese films in the UK  

About Odyssey

Odyssey aims to empower a shared appreciation of film, to create an inclusive cinematic experience, and to encourage cross-cultural understanding. From 10th May to 10th June 2022, with more than 60 films in 8 curated sections, 10 panel discussions and many inspiring Q&A sessions, we aim to bring you a whole month of outstanding and innovative Chinese cinema that promises to illuminate your mind. The festival not only introduces the latest young Chinese film talents to the UK audience, but also provide forums for professionals to exchange creativity and business ideas.



Who is our Headline Sponsor this year? – Your most reliable renting company in London!

Azad Ayub Limited is a multi-national award-winning property management and development company, founded by investor, entrepreneur and philanthropist Azad Ayub who has a background in international civil engineering. The company owns and manages properties in North London and has been providing high-quality houses to its clients for over 30 years. Recently the company’s portfolio has expanded to Spain, Pakistan and the USA.

Apart from his property business, Azad has been generously giving back to society as a reputable philanthropist. He is a keen supporter of some of the most prestigious charities in the UK, including Able Child Africa, Lord Mayor’s Appeal Charity, Television for the Environment (Trustee), Royal Institute (Patron) and many more.

We would like to thank Mr Azad Ayub for his generous support toward our Odyssey journey.

Related Information

Keep yourself updated with our upcoming exciting programme announcements by following our social media accounts!

Festival Date: 10th May – 10th June 2022
Format: Offline in London, Edinburgh, and Online via Shift 72
Presented by UK-China Film Collab
Festival Website: odysseychinesecinema.uk
Festival Instagram & Twitter: odysseyccs

For Press Enquiry Please Contact

Liao Zhang

Lead of Public Relations
Email: liao.zhang@ukchinafilm.uk
WeChat: LZ_Gloria