We have translated the “Technical Guidance for Prevention of Coronavirus Spread during Cinema Reopening” into English, issued by Shanghai Film Distribution and Exhibition Association.
While most cinemas are still observing the market and its recovery across China, the second batch of re-release titles has…
Unlike other news we have heard recently about the rival between cinemas and streaming platforms due to the outbreak of COVID19, this is in fact a more encouraging story.
On March 20, the specially negotiated five films were re-released officially. The total box-office for the first day was 11.2K RMB (£1.3K).
After an unprecedented two-month shutdown of the world’s second largest film market, China’s cinemas will bring back popular movies to tempt back audiences.
The first “soldiers” are sent out to rescue cinemas in China officially, today.
Facing the challenge of having no new films to show, allowing older films to be re-released is the quickest strategy to help cinemas slowly getting back to businesses. On March 17, China Film Co. issued a statement to all cinema chains and cinema management companies. The statement reads as follow
Due to the outbreak of COVID19, cinemas in China have now been closed for more than 50 days since late January. Various surveys show that over 50% audience will visit a cinema when they reopen.